A Legacy Made to Last
Elevate is built on 40 years of history - proof that a commitment to the highest quality materials and trusted partnerships withstand the test of time. While our focus continues to be on smart, safe and sustainable solutions for our customers, there's so much more on the horizon. We're raising our sights and are ready to help you achieve whatever you can imagine - the sky's the limit.
Building Onwards and Upwards

Quality, innovation and reliability have kept us an industry-leader for decades. And as we look towards tomorrow, it’s our highest priority to uphold the standards you’ve come to know. The people you trust with your most high-profile projects, our unique global expertise and guidance on how to move forward will always be the crux of who we are, and where we go next.  

Our history
1980s
  • 1980
    Introduced our benchmark product, RubberGard™ EPDM, launching us into the commercial roofing industry. Our first RubberGard EPDM roof was installed and warranted.
  • 1983
    Opened our first RubberGard EPDM manufacturing plant in Arkansas.
  • 1986
    Launched and installed UltraPly™ membranes and entered the thermoplastic roofing market.
  • 1988
    Broadened our product offerings with the acquisition of Teltex/ICM. Began manufacturing ISO 95+TM Polyiso insulation with six T.S. Industries plants incorporated into our portfolio.
1990s
  • 1991
    Added 45-mil, polyester-reinforced RubberGard roof membrane to meet worldwide market demand for EPDM.
  • 1993
    Introduced QuicksSeam™ Tape System, revolutionizing Elevate’s accessory product line.
  • 1996
    Expanded our product line to include self-adhered base systems.
  • 1999
    Introduced UltraPly TPO and opened its first TPO manufacturing plant in South Carolina.
2000s
  • 2003
    Introduced a 30-year warranty with the introduction of the RubberGard EPDM Platinum™ Membrane.
  • 2005
    Acquired Copper Sales, Inc. and began offering metal roofing products under the name UNA-CLAD.™
  • 2006
    Acquired GenFlex Building Products and began offering a second brand of roofing products. Acquisition included a thermoplastic membrane manufacturing plant in Alabama and a product distribution center in Ohio. Unveiled a 30-year TPO warranty with the introduction of the UltraPly TPO Platinum™ Roofing System.
  • 2012
    Built Global Technical Center in Indiana, representing a major investment in innovation and featuring capabilities for compounding and prototyping innovative new roofing products.
  • 2015
    Developed SecureBond Technology that adheres across the entire roofing membrane, establishing the most powerful bond possible and saving installation time.
  • 2021
    Elevate Building Products and Elevate join the Holcim Group.
  • 2022
    Elevate roofing systems officially became Elevate, the premier commercial brand of the Elevate division portfolio. With this exciting transition, we continue our commitment to building a safe, innovative and sustainable future by investing heavily in R&D to help solve the challenges of tomorrow.
A Joint Pursuit of Excellence


Elevate is proud to be part of Holcim’s Building Envelope division, which includes some of the most respected and innovative brands in the building industry. With a presence in 81 countries and 2,000+ employees worldwide, Holcim brands are united behind a shared purpose to build progress for people and the planet.

Contact us:
Headquarters in Latvia:
SIA "ELEVATE LATVIA"
VAT Nr. LV59ZZZ50203553761
+371 27007888
info@elevate.lv
Our location:
Priedaines Street 19
Pinki, Latvia
Made on
Tilda